Spring is blooming at Target! The popular retail giant is digging into a new kind of product—flowers and plants—with the launch of its first in-house floral brand, Good Little Garden. Just in time for Mother’s Day, this cheerful collection brings more color and green life into homes across the country.
Whether you’re shopping for a special occasion or just want to brighten up your kitchen table, Target’s new garden corner makes it easy. The Good Little Garden line is already sprouting in most stores, and select locations will host fun in-store events on April 27. Expect bouquet giveaways, gardening tips, and a “build your own bouquet” station for hands-on floral fun.
Lisa Roath, Target’s executive vice president of food, essentials, and beauty, says this new direction is all about growing joy. “Flowers and plants help mark important moments and add beauty to everyday life,” Roath shared. “That’s why I’m so proud to introduce Good Little Garden.”
So what can gardeners and flower fans expect? The Good Little Garden collection features over 60 choices, including seasonal favorites and everyday floral bundles. There’s something for every level of gardener—whether you’re a houseplant pro or just picking up your first succulent.
Here’s what’s growing at Target:
Bouquets: Fresh-cut roses, tulips, carnations, and mixed flowers, starting at just $6.
Potted plants: Think green—succulents, orchids, and other indoor beauties from $15.
Celebration blooms: Special flowers for Mother’s Day, Father’s Day, graduations, and more, beginning at $10.
While Target has offered flowers before—starting in 2020 through its party brand Spritz—this new dedicated garden label shows how much the floral section has grown. In fact, floral sales have tripled since those early days.
With Good Little Garden, Target is making it easier than ever to bring nature indoors. Whether you’re decorating a windowsill, gifting a bloom to a loved one, or starting your first plant project, this collection has a fresh pick for everyone.
And as flowers fill homes and smiles bloom across faces, one thing is clear—gardening isn’t just a hobby, it’s a way to celebrate life. Thanks to Target, a little garden goodness is now just a shopping trip away.
