The horticulture industry in Germany has been buzzing with excitement as Rudbeckia and Echinacea secure their positions as sought-after plants, gaining substantial attention within the sector. The prestigious Taspo, a weekly newspaper dedicated to the field, sheds light on this development. However, a closer look at Bull’s Sunbeckia reveals an equally impressive surge in popularity, mirroring the prevailing positive trend. Exploring the heart of this movement through visits to a German garden center and a dedicated greenhouse cultivating Bull’s Sunbeckia, the undeniable alignment with the industry’s upward trajectory comes to light.
Bade’s Gartenwelt: Nestled in northern Germany, this family-owned retail haven has undertaken the task of prominently showcasing Sunbeckia. Amidst the unveiling of early autumn offerings like Mums, Heather, Erica, Calocephalus, and Grasses, it is the Rudbeckia ‘Sunbeckia’ that commands attention, emerging as a standout feature in the array of offerings.
Gärtnerei Schmuck: Located in the same northern region near Hartwig Bull’s production center in Gönnebek, Gärtnerei Schmuck serves as another testament to the success of Rudbeckia ‘Sunbeckia.’ The nursery’s robust summer sales of this variety, directly sourced from Bull through local wholesalers, underscore its robust market appeal and enduring popularity.
Innovative Practices: Gärtnerei Schmuck sets itself apart with its pragmatic approach. Employing small ebb and flow benches across most of its products, the nursery ensures that plants receive consistent and automated watering, even during weekends. This methodology has proven particularly advantageous for ‘Sunbeckia,’ contributing to its flourishing growth.
‘Sunbeckia Emma’ Trial: The spirit of innovation thrives within Schmuck’s greenhouses, where a trial featuring Hartwig Bull’s ‘Sunbeckia’ Emma in 6″ pots is currently underway. This variant, known as ‘Sunbeckia Emma,’ strategically caters to 6″ pots, presenting customers with a viable option at a reduced cost, approximately 30% lower.
Diverse Offerings: Schmuck’s commitment to enhancing consumer experience extends beyond potted and containerized plants. The nursery crafts imaginative arrangements, transforming plants into enchanting gifts that add significant value to their products and cater to the eclectic preferences of consumers.
In an industry defined by innovation and robust consumer engagement, Bull’s Sunbeckia emerges as a dynamic contender in Germany’s flourishing horticulture landscape. Its soaring popularity, bolstered by strategic collaborations with retailers and wholesalers, solidifies its status as a rising star, poised to captivate not only avid horticulture enthusiasts but also a broader base of consumers with an affinity for nature’s beauty. This vibrant journey underscores the ever-evolving tapestry of the horticulture sector, where promising cultivars like Sunbeckia pave the way for an exciting future.