As the summer wedding season draws to a close, Mystic Flowers, the wholesale brand under the umbrella of Colour Republic, reflects on a successful period and gears up for the approaching fall season. This Ecuadorian premium flower grower, known for its commitment to sustainability and trend-driven approach, is making waves in the floral industry. In this article, Marketing Manager Maria Belen Muñoz sheds light on Mystic Flowers’ mission to revolutionize the industry through innovation and top-tier quality.
Trendspotting to Petal Production
Mystic Flowers is a global supplier of roses and summer flowers to the wholesale market. Established in 1997, the company has steadfastly focused on cultivating high-quality roses and summer blossoms. In recent years, they have expanded their horizons by venturing into trendspotting within the floral world. Mystic Flowers established an R&D department, led by Juliana Bustillo (@sra.ora), dedicated to comprehending the evolving needs of the industry. To gain insights into these trends, they engage with florists and wholesalers worldwide, visiting and conversing to uncover the latest floral tendencies. Armed with this knowledge, they seek out trendy varieties from breeders across the globe.
Innovation at the Core
For Mystic Flowers, innovation encompasses a comprehensive approach that integrates market research, trend analysis, sustainable practices, and uncompromising quality standards. Maria Belen explains, “We aspire to inspire the industry by sharing this wealth of knowledge through an innovative and curated portfolio of products and services. This approach provides our clients and their customers with a fresh perspective when making purchasing decisions, enabling them to stand out. Additionally, we support our clients with communication strategies, assets, and insights through our Floral Trade Alliance Program (FTA), which equips our wholesalers with all the marketing and social media materials they need, irrespective of the season.”
Seasonal Trend Magazine
Belen elaborates, “With the aforementioned strategy, we offer wholesalers a diverse range of products, covering the entire color spectrum—all from a single farm.” This wealth of knowledge finds its way into their Seasonal Trend Magazines, where they present innovative ideas reflecting the latest trends in the industry to inspire their peers. As for the recent wedding season, Belen notes that complementary colors like lavender and yellows were particularly popular, mirroring the trends they predicted and showcased in their Wedding magazine earlier this year.
Sustainability as a Cornerstone
In addition to their commitment to innovation, sustainability and quality are pivotal at Mystic Flowers. They not only adhere to their government’s regulations and certifications such as Flor Ecuador but also strive to exceed them. Nine years ago, they pioneered shipping flowers by sea to the United States, and more recently, they made history by sending their first container to Europe. This achievement, as Paola Davila, Commercial Manager, explains, is due to their robust global logistics network and partnerships with quality-focused collaborators. Mystic Flowers is deeply involved in the 2030 CO2-neutral initiative of Flor Ecuador, cementing their position as leaders in sustainable practices.
Making a Difference Beyond the Farm
Mystic Flowers recognizes the social responsibilities that come with their business. They understand the profound impact they can have on their communities and have therefore partnered with organizations like Fundación Azulado and +connective, demonstrating their commitment to driving positive change beyond their farm’s borders.
Meet Mystic Flowers at IFTF 2023
For those eager to get to know the Mystic Flowers team and gain insights into their products and trends, the opportunity awaits at IFTF in Vijfhuizen, the Netherlands. Mystic Flowers will be returning to the event, showcasing their offerings at stand A1.32. After a successful debut in 2022, they are excited to meet with industry professionals once again and share their innovative approach and top-tier products.