Ruud Batist’s journey into horticulture took a fresh and organic turn this spring with the establishment of The Flowergarden, a new flower nursery. After 16 years of growing gerbera in a modern greenhouse using conventional techniques, Ruud Batist felt the need for change. The shift toward a more nature-conscious and organic approach was ignited by conversations with fellow growers who approached cultivation differently, emphasizing resilience, balance, and vitality.
One key collaborator in this new venture is Jos van Schie of Muller Seeds, offering an impressive range of 3,800 flower seeds for the professional market. Together, they envisioned an exclusive assortment of cut flowers that would embody their shared vision of sustainable cultivation and innovative market strategies. The first of these flowers were sown in February this year, heralding a new era for The Flowergarden.
The cultivation methodology marks a dramatic departure from the past. Ruud’s perspective has evolved to view pests as an integral part of the biological world rather than a problem to be solved. With a central focus on the biological balance, the new approach allows for mixed crops, attracting diverse organisms that contribute to natural equilibrium. The plants are hardier and better equipped to withstand diseases and pests, making chemical supplements unnecessary.
The soil at The Flowergarden is highly fertile, with a history of various crops being grown on it. Although the rich soil can lead to some plants growing too vigorously, Ruud sees this as an opportunity to cultivate annuals more sparsely, allowing them to channel their energy into producing exquisite flowers. The result is an array of diverse and surprising products, some of which exceeded expectations.
Ruud Batist and Jos van Schie, the dynamic duo behind The Flowergarden, collaborate closely and share a passion for floriculture. Their experimentation and constant quest for suitable organic products for cultivation keep them engaged in a delightful horticultural game.
As they explore various varieties and monitor market demand, they maintain a flexible and adaptable approach. The number of flower varieties fluctuates, with new species being sown to extend the bloom season even during winter months.
Their cultivation practices prioritize organic principles. Although greenhouse cultivation allows for climate control and season extension, Ruud and Jos advocate for natural coatings and sowing methods. The flowers are “organic” in Ruud’s view, though he plans to acquire MPS Natural Protected certification next year.
For Ruud, it’s not just about growing flowers; it’s about telling a story. The Flowergarden’s holistic approach emphasizes a living environment with ponds, birds, chickens, and diverse insects. With this unique blend of biodiversity and the absence of gas and chemicals, Ruud aims to convey the message that The Flowergarden yields exceptional flowers while respecting nature. Demand for their products is evident, with potential permanent arrangements on the horizon, but Ruud’s commitment to sharing his story remains at the heart of his mission.