In the whirlwind of pre-wedding festivities, from bachelorette parties to bridal showers, one family has captured attention for their unique tradition: the “flower shower.” This intimate affair, where female relatives come together to craft wedding floral arrangements, has become a cherished ritual ahead of the big day.
The tradition gained widespread attention when wedding photographer Rachel Leiner shared it via Instagram on April 19, 2024, in a video that quickly went viral, garnering over 1.5 million views. The clip showcases a group of women gathered around a banquet table adorned with buckets overflowing with vibrant blooms like tulips, calla lilies, and roses, set against a backdrop of naturally-lit, elegantly appointed surroundings.
In the footage, the women are seen meticulously arranging flowers into crystal vases, creating stunning table centerpieces for the upcoming wedding. Various shots highlight the intricate details of the arrangements, featuring bud vases with a mix of flowers, including yellow tulips, red roses, and white calla lilies, displayed in mauve and clear glass vases with unique etched patterns.
The attire of the attendees matches the floral theme, with many donning brightly colored, floral-printed dresses in shades of pink, orange, and green, adding to the festive ambiance of the occasion. From A-line dresses with ruffled necklines to long-sleeved tea-length dresses adorned with botanical prints, each outfit adds to the celebration’s vibrant atmosphere.
What sets this tradition apart is its inclusivity, as guests of all ages participate in the flower-filled festivities. From grandmothers in classic attire to toddlers in adorable gingham dresses, the event brings together multiple generations in a heartwarming display of familial unity.
The Instagram video sparked a wave of admiration and inspiration among viewers, with many commending the personal touch of the tradition and expressing intentions to incorporate similar customs into their own weddings. Comments overflowed with praise and gratitude for sharing such a heartwarming tradition, with some even sharing their own family’s similar experiences, underscoring the enduring significance of familial rituals in celebrating love and unity.