In Kunming, Yunnan Province, at the Kunming International Flora Auction Trading Center (KIFA) within the Dounan Flower Market, brokers swiftly assess flower varieties and grades to make bidding decisions. Deals are struck at a rapid pace, averaging one every four seconds.
Yunnan’s Dounan market supplies seven out of every ten fresh-cut flower stems in China, underscoring its pivotal role in the national market.
Driving this growth is a modern industrial chain integrating production, sales, and services. Yunnan leverages advanced technologies to address challenges in seed breeding and cultivation. The Chenggong district collaborates closely with the Yunnan Academy of Agricultural Sciences on research initiatives, focusing on developing new flower varieties independently and accelerating technological advancements.
To ensure freshness, logistics providers directly transport flowers from cultivation bases using air freight, high-speed trains, and cold-chain logistics. Internet of Things (IoT) technologies facilitate swift delivery. Additionally, Kunming Customs operates a dedicated green channel for round-the-clock customs clearance of fresh-cut flowers.
Digital platforms enable intelligent management; at KIFA, a digital trading screen displays comprehensive flower information. A robust big data center informs industry policies, tracks market trends, and guides production strategies, solidifying Dounan market’s role as China’s flower market indicator.
Beyond economic significance, flowers hold emotional value, supporting flower tourism and boosting sales of flowers and related products like floral cakes, reflecting people’s aspirations for a higher quality of life.