Kenya Flower Festival Highlights Floral Industry and Breast Cancer Awareness.
Nairobi, Kenya – On Saturday, October 12, 2024, prominent figures in Kenya’s flower industry gathered at the Lord Errol Gourmet Restaurant in the Runda area of Nairobi for the annual Kenya Flower Festival, also known as KeFFlo. The event, organized by flower enthusiast Rosemary Kimunya, aimed to celebrate the country’s vibrant flower industry while supporting Breast Cancer Awareness Month.
Promoting Fresh-Cut and Garden Flowers
This year’s festival introduced the first-ever Floral Couture, a unique showcase that highlighted the intersection of flowers and fashion. The event demonstrated the potential of the flower industry in Kenya, emphasizing its role in contemporary fashion. Floral designs, inspired by the popular Kenyan brand Style by Neomi, were prominently featured, showcasing a creative blend of style and nature.
A Colorful Celebration
Kenya is renowned for its flourishing flower industry, cultural richness, and evolving fashion trends. The festival beautifully combined these elements, encouraging attendees to incorporate floral themes into their outfits. Guests adorned themselves in floral accessories, including hats, dresses, and headpieces, creating a vibrant atmosphere filled with color and creativity.
The event drew key players from the industry, such as Elgon Kenya Ltd, United Selections, Interplant Roses BV, Ball SB, Tambuzi Garden Roses, Sian Flowers, and many more. Additionally, organizations like the Agriculture Sector Network (ASNET), the Pathology Network, and the Xperia Agency played significant roles in managing and enhancing the festival experience. The lead designer, Neema Mutheu from Neema Weddings Inc., crafted stunning floral displays using flowers provided by participating companies.
Influential Voices at the Festival
Henriette Geiger, the Ambassador of the Delegation of the European Union to Kenya, attended the festival and spoke about the importance of Kenyan flowers in the European market. The highlight of the event was a runway showcase featuring models in floral attire, celebrating the beauty and versatility of flowers.
Raising Awareness for Breast Cancer
In addition to honoring Kenyan flowers, the festival aimed to raise awareness about breast cancer, a significant health issue worldwide. Medical professionals, including Dr. Marek Ostrowski from MP Shah Hospital in Nairobi, were present to educate attendees on breast cancer prevention and treatment options.
October is Breast Cancer Awareness Month, a global campaign aimed at reducing breast cancer mortality by 2.5% each year by 2040. By integrating this important health message into the flower festival, KeFFlo contributed to the ongoing conversation surrounding breast cancer awareness.
A Call for Appreciation of Kenyan Flowers
Rosemary Kimunya expressed the need to appreciate fresh flowers more widely, stating that her aim is to promote Kenyan flowers both locally and internationally. She encouraged enthusiasm for the nation’s floral offerings and the emerging floristry and design sectors.
Furthermore, she highlighted the growing trend of integrating indoor plants into homes, particularly among younger generations. Indoor plants provide numerous benefits, and Rosemary emphasized the importance of embracing this trend. Other attendees, such as Purity Njambi from Molo Greens and Claris Wanjohi from Wafex Kenya, also praised the festival and its impact on promoting the flower industry.
The Kenya Flower Festival was a resounding success, combining fashion, education, and awareness, setting a promising tone for future events in the series.
Related topics: