As 2025 approaches, growers need to stay informed about the shifting landscape in the floral industry. Key movements, including economic forecasts, consumer behavior changes, and industry-specific trends, will help shape business strategies for the new year.
To provide valuable insights, the American Floral Endowment (AFE) will host a webinar on Tuesday, November 19, 2024, as part of its ongoing Grow Pro series. The webinar, titled “Trends to Watch in 2025,” will cover important topics to help growers prepare for the year ahead. Key areas of focus include:
- Economic predictions for 2025
- Shifting consumer preferences in the floral market
- Effective marketing strategies for 2025
- Forecasts for greenhouse crops
Featured speakers for the session include Dr. Charlie Hall, a professor and the Ellison Chair in International Floriculture at Texas A&M University, and Dr. Melinda Knuth, an assistant professor at North Carolina State University. Dr. Knuth, who earned her Ph.D. in horticulture from Texas A&M University, brings extensive experience in the field. Dr. Hall, a recognized expert in floriculture and the green industry, completed his Ph.D. at Mississippi State University and holds a master’s degree in ornamental horticulture from the University of Tennessee.
Growers interested in attending the webinar can register via Zoom or by visiting the Grow Pro Webinar series page on the AFE website. There, they will also find information on upcoming webinars in the series. Recordings of previous Grow Pro webinars are available on AFE’s YouTube channel.
This event will offer crucial guidance to help growers stay ahead of industry trends as they plan for 2025.
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