As Valentine’s Day approaches, the demand for floral bouquets surges across the United States, prompting many to wonder about the origins of their fresh-cut flowers. Surprisingly, a significant majority of these blooms do not come from within the U.S. In fact, data from the U.S. Department of Agriculture reveals that approximately 80% of flowers purchased by Americans are imported, primarily from Europe, Asia, and South America.
In 2024, the value of U.S. cut flower imports reached nearly $2 billion, with Colombia supplying 63% and Ecuador providing 25% of the total. Due to their limited shelf life, these flowers are typically transported as air cargo to Miami, known as “America’s gateway for flowers.” Miami International Airport handles an impressive 91% of all air imports of flowers, facilitating over $400 million worth of floral shipments during the Valentine’s Day rush alone.
Ralph Cutié, director and CEO of Miami International Airport, highlighted the airport’s pivotal role in this industry, projecting an increase in flower arrivals this year. The airport collaborates closely with leading cargo airlines and U.S. Customs and Border Protection to ensure timely delivery of millions of blooms nationwide.
The popularity of South America as a key supplier is largely attributed to its favorable climate for flower cultivation. Agriculture experts from the University of Illinois note that Colombia and Ecuador enjoy spring-like weather year-round, with temperatures averaging between 55 to 65 degrees Fahrenheit and relatively low precipitation. This climate creates ideal growing conditions characterized by warm days and cool nights.
While California is also a notable domestic producer—particularly in counties like Santa Cruz and Monterey—the state’s Mediterranean climate supports flower growth throughout the year. Greenhouse production is becoming increasingly popular in California, allowing for better control over growing conditions.
As florists in New York City prepare for one of their busiest days on February 14, statistics reveal that around 2.8 billion cut roses were sold in the U.S. last year alone. This holiday represents a significant economic event in the country.
Consumers should brace themselves for higher prices this Valentine’s Day. According to FinanceBuzz, the average cost of a dozen red roses has reached $90.50 in 2025—a 2% increase from the previous year. This price reflects an all-time high; however, those shopping in California may find more affordable options at an average price of $68.33.
Florists are preparing for this annual rush as prices rise due to increased demand. While states like Indiana, Alaska, and Oklahoma offer better deals on flowers, Hawaii stands out with an average bouquet price of $143—over 58% higher than the national average.
Larger grocery chains often provide cheaper flowers due to bulk purchasing capabilities, though these may not match the quality offered by local florists. As Valentine’s Day approaches, consumers are encouraged to plan accordingly to secure their floral gifts while navigating fluctuating prices.
