February marks a peak season for Turkey’s cut flower exporters, driven primarily by Valentine’s Day, which falls on the 14th. During this month, the country anticipates shipping over 70 million flowers to various markets across Europe, generating estimated revenues between $8 million and $10 million. Following closely is International Women’s Day on March 8, which is expected to further boost shipments as millions more blossoms are prepared for export.
In the previous year, Turkish growers exported to 80 countries, with the Netherlands, the UK, and Germany emerging as the top markets for cut flowers. The success of this trade is largely attributed to enhanced logistics capabilities and rapid delivery systems, crucial for handling such perishable goods. This efficiency has positioned Turkey favorably against other leading ornamental plant exporters like Kenya and those in Latin America, particularly within European markets.
The expansion of Turkish Airlines has also played a significant role in this growth, as it now services more global destinations than any other airline. Much of Turkey’s cut flower production is concentrated in the southern provinces, especially Antalya along the Mediterranean coast, where the mild winters facilitate year-round cultivation. Currently, over 6,000 hectares are dedicated to flower farming, with extensive greenhouse use extending the growing season.
Despite recovering from a downturn during the COVID-19 pandemic, growth in the sector has slowed recently, with exports increasing by only 2 percent last year. İsmail Yılmaz, chair of the Turkish Ornamental Plants and Products Exporters’ Association, reported that flower exports reached $141 million in 2024. For 2025, he has set an ambitious target of $150 million while acknowledging challenges posed by global economic conditions and domestic issues such as rising employment costs and a shortage of skilled labor.
Yılmaz noted that maintaining current cultivation levels amidst these economic pressures is considered a success. He expressed optimism about the industry’s long-term prospects as Turkish growers explore new markets in Asia and strengthen their presence in nearby regions. There is a growing demand from Gulf countries and Turkic Republics—such as Azerbaijan and Kazakhstan—where outdoor ornamental plants are particularly popular.
In summary, while Turkey’s cut flower industry faces several challenges, its strategic advantages and efforts to diversify markets suggest a resilient future for this vital sector.
