Muchflowers, a prominent floral producer in Ecuador, has been focusing on cultivating top-quality gypsophila, commonly known as baby’s breath. Through their partnership with Selecta One, they have successfully introduced the Grandtastic variety, which has garnered significant attention in the market. The unique qualities of Grandtastic have positioned it as an exclusive offering, enabling Muchflowers to expand its production and establish a unique marketing strategy.
Selecta One’s Grandtastic variety has proven to be a game-changer for Muchflowers. This exceptional gypsophila strain boasts voluminous, pure white flowers with sturdy stems. However, its standout feature is an impressive extended vase life, outlasting other varieties in trials by 5 to 7 days. According to Mantilla, a representative from Muchflowers, this extended vase life provides a significant advantage to customers. It ensures that the flowers remain vibrant and full for a longer duration, alleviating concerns about rapid wilting.
In response to the unique potential of Grandtastic, Muchflowers swiftly transitioned from trials to commercial production. The positive feedback from the market further fueled their enthusiasm. Mantilla expressed that they are working closely with their top customers to introduce Grandtastic to various regions worldwide. They have successfully shipped to countries such as the United States, Canada, Italy, Spain, and England. Looking ahead, Muchflowers is eager to expand their market reach, with plans to export Grandtastic to wholesalers in the US and Canada, as well as importers in Europe and Russia.
An important aspect of Muchflowers’ operations is their commitment to sustainability and ethical practices. All Grandtastic flowers they produce are Fair Trade and Rainforest Alliance Certified. This demonstrates their dedication to growing flowers using environmentally responsible and socially conscious methods.
The collaboration between Muchflowers and Selecta One Breeding has been instrumental in their success. By working closely with breeders and leveraging cutting-edge technology, Muchflowers ensures the quality and service of their products. Selecta One’s investment in breeding superior varieties aligns perfectly with Muchflowers’ commitment to offering the best to their customers.
As Muchflowers looks to the future, their exclusive cultivation of the Grandtastic variety positions them as leaders in the gypsophila market. With a focus on expansion and innovative marketing strategies, Muchflowers is poised to continue its growth trajectory over the next five years. Through their partnership with Selecta One, they are cultivating not just flowers, but a reputation for excellence in the floral industry.