Plantarium|Groen Direkt, a prominent event in the Dutch tree nursery industry, recently brought together over 200 companies, including growers and suppliers, to showcase their latest offerings and innovations. The event serves as a platform for buyers to explore upcoming seasonal offerings while providing growers with the opportunity to introduce new plant varieties and technologies. The fair also encompasses trade (Groen Direkt) and relationship management and marketing (Plantarium), creating a comprehensive platform for industry professionals.
International Ambitions and Attendees:
The event draws visitors not only from the Netherlands but also from various parts of Europe and beyond, reflecting the international scope of the industry. With 223 exhibiting companies, the event is a hub for industry networking, business transactions, and knowledge sharing. The organizers anticipated around 3,000 attendees from diverse backgrounds.
Green Retail Awards: Recognizing Innovation:
The Green Retail Awards, a significant aspect of the event, spotlight innovation in the industry. The awards feature a jury that evaluates over 100 entries to select the winners. Among the winners, the Diervilla splendens ‘G2X88544VAR’ (KODIAK MIXX) from Valkplant took the top spot in the Best Novelty category. This award recognizes the efforts of companies that bring new and distinctive plant varieties to the market.
Peat-Free Cultivation and Sustainability:
A noteworthy trend observed during the event was the shift towards peat-free cultivation. Many growers are embracing more sustainable practices, driven by environmental concerns and the need for a more eco-friendly approach. Not only is peat-free cultivation aligned with sustainability goals, but it also facilitates exports, especially to regions like the UK, where peat usage is being phased out gradually.
Positive Outlook and Product Quality:
Despite the challenges posed by economic uncertainties, many growers expressed optimism about the current season. Both supply and demand seemed to be better balanced, and product quality was reportedly higher compared to the previous year. Growers noted that consumers continued to buy flowers, even if they opted for smaller or more budget-friendly options. This positive sentiment contributed to a vibrant and upbeat atmosphere at the exhibition.
Plantarium|Groen Direkt continues to serve as a significant platform for fostering industry connections, showcasing innovation, and addressing sustainability concerns within the Dutch tree nursery sector. The event not only highlights the latest developments in the industry but also reflects the resilience and adaptability of growers and suppliers in the face of challenges.