Salinas, August 31, 2023 – American Takii, a renowned player in the floral industry, recently marked the continuation of its annual cut flower Open House event. Initially launched in 2018, this event serves as a crucial platform for fostering connections with brokers, growers, retailers, and bouquet makers, while also showcasing the company’s diverse product offerings. The event, held on August 16 at the Salinas, CA facility, garnered significant participation, with 60 visitors in attendance.
The Significance of the Open House Event
Mike Huggett, National Sales Manager at American Takii, emphasized that the Open House fulfills dual objectives. Firstly, it allows American Takii’s staff and customers to convene and forge connections. Secondly, the event’s immersive environment serves as a potent marketing tool. Mike expressed, “By providing an opportunity to view our products in a live setting, we are engaging in the most effective form of marketing. It allows us to showcase our strengths, vulnerabilities, history, and future plans, all of which contribute to building trust and stronger partnerships with our customers.”
Featured Varieties and Innovations
The Open House featured a rich array of both commercial and experimental materials, including iconic varieties within Sunflower, Lisianthus, and Flowering Kale lines. Furthermore, it incorporated unique elements like Snapdragons and Delphinium. One standout highlight among American Takii’s recent releases was the Legend series, a double-flowered Snapdragon variety. This captivating flower is renowned for its wide spectrum of colors and textures that elevate floral arrangements. The event also showcased the enduring appeal of Flowering Kale and the bedrock of the American Takii Cut Flower Program, Sunflowers, noted for their easy producibility and extended vase life.
Industry Trends and Future Outlook
The floral landscape is experiencing dynamic shifts, with growing interest in unique and distinctive floral offerings. American Takii is attuned to these trends and has been significantly investing in Lisianthus, recognizing its increasing market presence. As growers and bouquet makers seek to differentiate themselves, interest in novel items is on the rise. Mike also highlighted the growing participation of American Takii’s Broker network, indicating the thriving opportunities in the cut flower market. He emphasized the importance of maintaining close collaboration as the industry evolves.
As American Takii’s annual Open House event continues to foster connections, highlight innovative floral varieties, and capture emerging trends, it solidifies the company’s commitment to advancing the floral industry through meaningful partnerships and cutting-edge offerings.