Dirk Beijer, Representing Bunnik Creations, Shares Details at Cultivate’23
Columbus, Ohio – In a bid to boost collaboration and foster data-driven decision-making, Bunnik Creations, headquartered in the Netherlands, has embarked on an ambitious project that involves data collection on pot and plant sales across all 50 states of the United States. Dirk Beijer, leading the initiative, provided insights into this groundbreaking endeavor during his presentation at Cultivate’23 in Columbus, Ohio.
The project employs a network of Mystery Shoppers, spanning all 50 states, tasked with collecting comprehensive data from 24 different retail chains. These diligent shoppers meticulously catalogue every plant and plant-pot combination, capturing essential details, including supplier information, product specifications, and pricing. The collected data is subsequently organized and presented through user-friendly dashboards, eliminating the need for extensive data analysis expertise.
The primary objective of this undertaking is to provide Bunnik Creations with a profound understanding of their clients’ activities, enabling them to offer informed advice based on empirical evidence. Dirk Beijer underscores the potential advantages, stating, “Through this data, Bunnik Creations knows better what the client is doing and can advise him based on facts. In theory, you can be one step ahead of the competition, make decisions easier and faster, and respond to trends faster. It also provides tools for the marketing department, and finally, you get to know the market, customers, and prospects better yourself.”
For plant growers, this treasure trove of data offers insights into the popularity of different plant types, not only at the national level but also at individual shops. It provides a comprehensive view of how these plants are presented, their pricing strategies, and more. This information empowers growers to make informed decisions on pricing, potential collaborations, marketing strategies, and even product innovation.
While it’s premature to label the project an outright success, initial responses have been positive. The user-friendly dashboards provide clear and concise insights, allowing stakeholders to discern trends, preferences, and detailed data down to the shop level. Moreover, the continuous upload of photographic material provides customers with a visual understanding of how their products are displayed and maintained. To further ensure data reliability, the Quality Control department reviews and corrects collected data when necessary.
Bunnik Creations harbors ambitions of expanding this project’s scope to include Canada, the UK, and a pan-European presence. Additionally, they are exploring opportunities to delve into areas such as stock management turnover rate analysis and comparative data analysis with retail partners, both of which promise to yield valuable insights.
Beyond data collection, Bunnik Creations, a prominent supplier of ceramics, basketry, wood, zinc, cuttings, displays, carts, and trays, is making strides in establishing a factory in the United States by the end of the upcoming year. This expansion underscores the company’s commitment to serving its global customer and grower base effectively.
Bunnik Creations’ pioneering approach to data-driven decision-making is poised to redefine industry standards, offering a promising avenue for enhancing collaboration and market insights within the plant and pot industry.