Italian breeder and young plant supplier, Lazzeri Agricola, is continuously innovating its product offerings with an array of new and improved varieties for spring-summer 2024. The latest additions include a Mandevilla, Catharanthus, and an entirely new petunia collection, each thoughtfully designed to align with current horticultural trends. Andrea Lazzeri, the company’s global product manager, sheds light on how these introductions resonate with contemporary preferences.
Mandevilla Brasileira – Snow White Variety
Lazzeri’s acclaimed Brasileira series welcomes a fresh addition in the form of the Snow White variety. What sets this Mandevilla apart is its striking pure white color that remains consistent from the first blossoms to the end of the flowering period, a remarkable feature not always found in Mandevillas. Snow White boasts abundant and medium-early flowering, making it a user-friendly choice for growers. Its ease of cultivation and suitability for various requirements, coupled with excellent branching, make it an ideal candidate for pot sizes ranging from 10.5 to XXL. Field trials have been conducted across multiple regions, generating significant interest. Mandevilla’s popularity stems from its suitability for end users throughout the summer, enduring until the onset of early cold weather, regardless of geographical location in Europe.
Prizma Petunia Collection
The Prizma Petunia collection emerges in response to the demand for unique and novel petunia varieties. Lazzeri has a history of breeding petunias, having introduced the “La Signora” series in 2015. What sets the Prizma collection apart are its vibrant colors, evolving flower patterns throughout the season, and adaptable growing habits. Comprising 18 bright and captivating hues, this collection offers versatility for greenhouse and outdoor cultivation. Its ever-changing floral display adds to its allure, while its ease of cultivation ensures that it thrives in a variety of conditions.
Catharanthus Tropicana
Tropicana represents a novel Catharanthus genetic addition to Lazzeri’s lineup. This variety is particularly notable for its suitability in hot summers and amidst heavy rainfall. Introduced for the first time at the Flower Trials, Tropicana garnered unexpected interest due to its resilience against high temperatures and excessive rains. This plant blooms early and abundantly, displays medium to strong growth characteristics, is low-maintenance, and maintains consistency across its various color variations. Currently offering nine colors, the Tropicana range appeals to growers and gardeners seeking resilient and weather-resistant plant options for challenging climatic conditions.
Lazzeri Agricola continues to evolve its product offerings, staying attuned to emerging horticultural trends and the evolving preferences of both growers and consumers. These exciting new varieties for spring-summer 2024 demonstrate Lazzeri’s commitment to delivering innovative and resilient plants to the horticultural market.