Royal Van Zanten, a renowned player in the floral industry, has achieved significant recognition at the annual convention of the Society of American Florists, held in Phoenix, Arizona from September 7-9. The company’s remarkable achievements include the receipt of two ‘Best in Class’ awards and multiple blue ribbons for its outstanding floral varieties.
Chrysanthemum Bonita Orange, a striking and fresh-looking Chrysanthemum, emerged as a standout winner, securing a blue ribbon and the prestigious title of ‘Best in Class.’ This accolade reflects the exceptional quality, appeal, and commercial potential of the Bonita Orange Chrysanthemum.
Additionally, Alstroemeria Florentina, a lavish lavender Alstroemeria variety, also earned a blue ribbon and the esteemed ‘Best in Class’ title during the competition. The recognition highlights the exceptional attributes, including color, stem and foliage quality, bloom form, consistency, freedom from defects or diseases, and overall presentation of the Alstroemeria Florentina.
Rob van der Helm, Manager of Marketing & Business Development at Royal Van Zanten, expressed great satisfaction with the company’s performance at the competition. He noted that last year, Royal Van Zanten received recognition with one variety awarded ‘Best in Class’ and seven ribbons. This year’s achievement of two ‘Best in Class’ awards demonstrates the company’s dedication to breeding excellence and its commitment to delivering exceptional flower varieties.
Royal Van Zanten remains committed to innovation and continues to develop new flower varieties that captivate and inspire. Van der Helm expressed confidence in the company’s ability to consistently introduce new and captivating flowers that will continue to shine on the global stage, promising more surprises in the years to come.
The outstanding varieties competition conducted during the Society of American Florists’ annual convention is a rigorous evaluation process that assesses various floral varieties on multiple criteria, including color, commercial appeal, stem and foliage quality, bloom form, consistency, freedom from defects or diseases, and overall quality and presentation. Only varieties that are currently available on the commercial market are eligible to compete.
Royal Van Zanten’s success at this prestigious competition underscores its commitment to developing and delivering high-quality floral varieties that meet the demands of both the floral industry and consumers.