Hartwig Bull of Bull Plant Genetics is delighted by the growing popularity of their late summer floral varieties, including Rudbeckia ‘Sunbeckia,’ Echinacea ‘SunMagic,’ and Helianthus ‘SunCatcher.’ These blooms, known for their impressive size, strength, and resistance to powdery mildew, have witnessed soaring demand, particularly in the United States.
Initially bred for personal use in their German greenhouse, Bull Plant Genetics made a pivotal decision about four years ago to introduce these varieties to international markets. After gaining recognition in Europe, the company ventured across the Atlantic to the United States in 2020. Since then, the demand has surged, with inquiries pouring in from around the globe. Moreover, Bull Plant Genetics has exciting plans to expand its color palette and introduce new varieties in the near future.
A Blooming Success for Late Summer
Sunbeckia, SunMagic, and SunCatcher are all prized additions to the late summer floral lineup. This season is characterized by heightened demand for flowering garden products worldwide. As Hartwig Bull observes, “It’s a time when consumers return from vacation to find their previous plants have withered away. They seek new flowering products that can rekindle the summer ambiance in their gardens, balconies, or terraces. When they visit garden centers, the large and vibrant blooms of our varieties immediately catch their eye. Moreover, these plants are pollinator-friendly, compact, and well-branched, ticking all the boxes that modern consumers desire.”
Strength and Resilience
Beyond their striking aesthetics, these varieties have also earned acclaim for their resilience. They have excelled in trials across Europe, the United States, New Zealand, Australia, South Korea, and Japan. They have proven their ability to thrive in diverse climates, withstanding both scorching heat and heavy rainfall. Moreover, their resistance to powdery mildew, a persistent challenge for many U.S. growers, has elevated their status.
Building a Global Network
Since their introduction, the demand for these varieties has skyrocketed worldwide. To meet this demand, Bull Plant Genetics has been diligently expanding its network of partner labs and propagators across the globe. Additionally, they recently launched a new website and remain committed to exploring new markets and countries.
A Continuous Blossoming
The journey of breeding never halts, and Bull Plant Genetics is not only working on introducing new colors but also fresh varieties, slated for launch in the coming year. As they continue to innovate and expand their offerings, the future looks as bright and vibrant as their stunning floral creations.