Norwich, UK – Flowervision in Norwich, UK, once again delighted its customers with its annual open day, an event that has become a beloved tradition in the floral community. This year’s festivities featured two captivating Flower Circus shows, accompanied by delightful snacks, beverages, and the convenience of a food truck.
The open day’s popularity was undeniable, evidenced by the impressive turnout of visitors. The morning show, in particular, attracted such a large audience that additional chairs had to be added to ensure everyone had a comfortable seat.
Belgium’s renowned flower-arranging champion, Stefan van Berlo, took center stage as the arranger for this event. Alongside John Elstgeest, they orchestrated an informative and entertaining show, brimming with inspiration. Stefan crafted several breathtaking arrangements, showcasing autumn and Christmas themes, providing florists with a wealth of ideas to ignite their creativity.
While the allure of the new flower varieties from participating growers and breeders was undeniable, the audience also displayed a keen interest in the sustainability efforts of these companies. John Elstgeest elaborated on this, emphasizing the conscious mindset of UK florists regarding sustainability. It’s evident that companies dedicated to enhancing their sustainability practices hold a competitive advantage in the eyes of buyers, aligning with the industry’s growing commitment to eco-friendly production.