Helix Australia and Kings Park & Botanic Garden have joined hands in a strategic partnership with the SAS Resources Fund to introduce “Waxflower Local Hero” to a national audience. This exceptional Waxflower variety, bred by Kings Park & Botanic Garden (KPBGA), is set to captivate consumers and drive foot traffic to retail stores. Helix Australia, as KPBGA’s commercialization partner, is spearheading an array of marketing initiatives to promote this compact Waxflower hybrid.
Marketing Initiatives Gather Momentum
The marketing campaign includes a dedicated segment on the popular Australian gardening show, “Garden Gurus,” providing a comprehensive look at “Waxflower Local Hero.” Additionally, a prominent roadside billboard situated near Kings Park and Botanic Garden is poised to capture the attention of passersby, adding to the buzz surrounding this exceptional flora.
Adrian Parsons, Managing Director of Helix Australia, expressed enthusiasm about the reception of “Waxflower Local Hero” among local licensed grower networks and retail partners. The response has been overwhelmingly positive, underlining the strong demand for this unique Waxflower variety.
A Unique Floral Marvel
“Waxflower Local Hero” is characterized by its rounded, compact form adorned with waxy pink flowers. This remarkable plant grows to approximately 80cm in height and 1.2m in width, making it a versatile addition to a range of landscape settings. It will be made available in 140mm, 180mm, and 5-liter pots through Helix Australia’s extensive national licensed grower network.
Furthermore, these naturally compact Waxflower plants are ideal for retail displays, commanding attention and yielding an excellent landscape result when used as hedges or lower tier plantings alongside taller Australian native flora.
Supporting a Noble Cause
In a heartwarming gesture, Helix Australia has teamed up with the SAS Resources Fund, a charity dedicated to assisting current and former members of the Australian Defence Force and their families who endure hardships due to their service with the Special Air Service Regiment. For every “Waxflower Local Hero” pot sold, $1 will be donated to support former members of the Australian Defence Force and their families, reaffirming the commitment to giving back to those who have served their country.
The nationwide launch of “Waxflower Local Hero” not only introduces an exquisite floral variety to the market but also stands as a testament to the power of collaboration in support of a noble cause. The partnership with the SAS Resources Fund demonstrates a shared dedication to making a meaningful difference in the lives of those who have selflessly served their nation.