Innovaflora, a trailblazing name in the realm of preserved nature products, has embarked on a significant expansion journey, setting its sights on North America. As the region witnesses a burgeoning interest in preserved nature offerings, the company’s decision to establish Innovaflora North America in Miami represents a strategic move to meet the surging demand.
Camilo Álvarez Gardeazábal, the Marketing Director of Innovaflora, unveiled this bold step during the recently concluded Proflora event in Bogota, Colombia. The move is in line with the company’s vision to cater to the evolving needs of consumers and industry players while staying at the forefront of innovation.
Innovaflora, a conglomerate founded in 2015, boasts a global presence with offices and operational centers across key locations, including Tocancipá (Colombia), Quito (Ecuador), Valencia (Spain), and Tokyo (Japan). With an expansive network of proprietary farms and collaborative partners, Innovaflora manages over 30 hectares of meticulously cultivated land, nurturing a diverse array of plant species, moss, trees, and flowers, all expertly preserved. The company prides itself on presenting one of the industry’s most comprehensive selections of preserved products, which are distributed directly to 40 countries around the world. The two notable brands under the Innovaflora umbrella, Verdissimo and Florever, have earned widespread acclaim, with Verdissimo being a well-recognized name in the United States and Europe, and Florever holding a special place in the hearts of consumers in Asia, particularly Japan.
The decision to establish Innovaflora North America is underpinned by the remarkable growth and sustained adoption of the company’s products in the region over the past three to four years. Álvarez Gardeazábal affirmed their conviction, stating, “We believe that there is a large, unattended segment of the market, and the variety, quality, availability, and environmental benefits of our portfolio resonate with consumers in a way that makes this move the best logical step. So, we decided to invest in this region by opening ‘Innovaflora North America’ in Miami, the newest addition to the Holding, which will reinforce our presence and efforts in the North American market.”
In addition to the strategic expansion, Innovaflora has also introduced an array of new products to enrich their portfolio. These offerings, with a particular focus on greenery, feature vibrant colors and innovative finishes for their distinguished brands, Verdissimo and Florever.
Furthermore, the commitment of Innovaflora to sustainability and shared value has been acknowledged with the prestigious ‘Lucie de Velez Award’ at Proflora 2023. The award, presented to Innovaflora Colombia as a member of Asocolflores, commends the company’s dedication to employee well-being and underscores their status as a leading advocate of social responsibility within the industry.