In a collaboration that has been years in the making, Clemens Wittenberg, Erik Mussche, Kevin Laros, and Tristian Bentvelsen officially launched Grow4You on October 1st. This dynamic quartet has embarked on a mission to introduce an exclusive assortment of plant nursery products to the Indonesian market, catering to professional growers and plant enthusiasts alike.
The genesis of Grow4You’s journey is rooted in a longstanding friendship among the partners. With the advent of October, their shared vision officially took shape. Clemens, Kevin, and Tristian set the stage for their new venture, while Erik was busy at the company’s base in Indonesia.
The official unveiling of Grow4You occurred during a recent open day event, where the partners showcased their extensive range of offerings. More than 225 plant varieties graced the stage, capturing the attention of both industry heavyweights like Waterdrinker, OZ, and Hami, as well as smaller traders and dedicated growers. The following day catered to plant enthusiasts who had the opportunity to acquire these botanical treasures.
A Rooted History in Indonesia
The origins of Grow4You can be traced back to the 1990s in Indonesia. Clemens, nestled at the base of the dormant volcano Mount Pangrango in West Java, founded a plant nursery that flourished over the years. It evolved into a thriving supplier, specializing in an extensive range of plant varieties, with a particular focus on hoyas.
The company, officially named PT Florion, boasts an impressive collection of more than 600 hoya varieties, establishing itself as the largest hoya assortment in the world. The credit for this remarkable achievement goes to Erik, a self-professed plantophile and an exclusive plant collector who joined forces with Clemens in 2002.
Connecting Traders and End Clients
In more recent times, Kevin and Tristian, each with a background in the international flower sector, crossed paths with Clemens and Erik. For several years, the four collaborators had been laying the groundwork for a promising partnership. This spring, during a meeting at the Indonesian company’s facilities, they decided to take the plunge and officially work together.
Grow4You primarily focuses on marketing PT Florion’s impressive assortment. Their commitment lies in offering exclusive plant varieties to professional growers and establishing partnerships with existing webshops. The essence of their strategy is striking a balance. While the B2B sector remains a crucial facet, the partners recognize that expanding into the consumer market is equally essential for their success.
Within this new partnership, Clemens and Erik retain their responsibilities for production in Indonesia. Simultaneously, Tristian’s primary focus is to explore new B2B avenues, while Kevin is dedicated to the consumer market, web shops, and marketing initiatives.
The open day event showcased a diverse array of hoyas, alongside aglaonema, Scindapsus, and piper varieties. The level of interest generated during this event has led to promising discussions with several growers. In essence, this budding partnership holds the promise of exciting developments and innovations in the plant nursery industry, making it one to watch.