After completing a successful ninety-fifth year in business, Albin Hagstrom & Son, Inc. is thrilled to announce that the 2023 Christmas season marked a record-breaking achievement for the company.
Amidst easing labor and product shortages resulting from the pandemic, the demand for seasonal Christmas products experienced a significant surge in 2023. Albin Hagstrom & Son, a trusted name in the foliage industry, responded to this heightened demand by producing record amounts of U.S.-grown, long-lasting greenery products throughout the Christmas season, lasting from October to December.
The company, headquartered in Pierson, Florida, focused on crafting hand-made Christmas greenery, garlands, wreaths, and decorative items from Southern evergreens such as Leyland Cypress, Carolina Sapphire, Arborvitae, and Magnolia leaves. These locally grown products catered to customers worldwide, establishing Albin Hagstrom & Son as a global leader in the foliage market.
Top-selling items for the 2023 Christmas season included bulk bunches of Magnolia and Carolina Sapphire, Christmas garlands featuring greenery like Leyland Cypress, and assorted mixed Christmas wreaths with Magnolia bases. These products were distributed to wholesalers, retailers, and the general public through the company’s online store.
Erik Hagstrom, General Manager at Albin Hagstrom & Son, expressed enthusiasm for the phenomenal Christmas sales and conveyed the company’s commitment to gearing up for the upcoming Valentine’s rush, starting in mid-January. Despite the ongoing success, the company remains focused on gratitude, acknowledging the collective effort of the “Albin’s Family,” including employees, seasonal team members, customers, suppliers, and supporters, who played a pivotal role in making Christmas 2023 a resounding success.
Looking ahead, Albin Hagstrom & Son encourages early planning for the 2024 holiday season. Pricing and availability for Christmas products are typically released annually in July, catering to bulk orders for greenery, wreaths, garlands, and decorative items. The company offers wholesale pricing for qualified individuals, including wholesale and retail florists, and provides online ordering with free shipping on all online orders for retail florists and the general public.