In a strategic move set to reshape the landscape of the Asian orchid market, Deroose Plants Group and Sion Young Plants have announced an exclusive partnership for the cultivation and sales of Phalaenopsis, effective from January 2024. This collaboration, rooted in a synergy of extensive networks, vast experience, and a diverse genetic collection, is poised to provide Asian growers with unparalleled access to a premium assortment of high-quality orchids starting early 2025.
Renowned for their global presence in Phalaenopsis breeding and propagation, Sion Young Plants brings not only genetic diversity but also a wealth of expertise in marketing and sales to the table. On the other side of the partnership, Deroose Plants Group, a key player in the worldwide supply of young plant material for tropical plants, contributes extensive experience and a robust network within the Asian market.
The partnership marks a significant expansion for Deroose Plants Group, incorporating Sion Young Plants’ top-tier Phalaenopsis into their portfolio. Simultaneously, Sion Young Plants gains a unique opportunity to introduce their genetics to the flourishing Asian market. Propagation activities will be centralized at Deroose Plants Group, allowing both entities to consolidate their strengths and resources.
Come 2025, Asian growers will have exclusive access to a tailored range of Sion genetics. The Phalaenopsis propagation materials, available in lab cups, plugs, or as half-grown plants, offer a spectrum of choices concerning color and variety. Anticipated in 2025, the first delivery of propagation material in plug trays is poised to mark a pivotal moment in this transformative partnership.
Randy van Paassen, Sales & Marketing Manager of Sion Young Plants, expresses enthusiasm about the collaboration, stating, “I am really looking forward to this partnership because the Asian market for Phalaenopsis is still growing. With Sion genetics, we are able to offer a distinctive product, compared to local suppliers. Deroose has a wide network in the Asian market and, above all, is very experienced in propagating tropical plants. An ideal combination for a successful future in the Asian orchid sector.” This partnership reflects a forward-looking strategy, leveraging the strengths of both companies to create a thriving future in the dynamic Asian orchid sector.