In the ever-evolving landscape of commerce, longevity and success for any company hinge on its ability to innovate, ensuring continued relevance and competitiveness. A shining example of this principle is evident in Circasia & Vuelven (C&V), a company that understands the paramount importance of staying ahead in the market through continuous innovation. This Valentine’s season, C&V is set to captivate consumers with a range of new rose varieties, and at the forefront are four exceptional ones collectively bearing the name “Enigma,” each with its unique allure.
Liliana Rodriguez, the Sales Director at C&V, emphasizes the significance of these new offerings, stating, “Orange, Cute, Spirit, and Hot Enigma are already trending for the 2024 special dates.” The company’s commitment to innovation is not only a testament to its staying power but also a strategic move to cater to evolving consumer preferences.
The Orange and Cute Enigma roses, sourced from DeRuiter, a renowned breeder, represent a response to the global demand for novel shapes and colors. Rodriguez explains, “Their name comes from their particular non-symmetrical and curly opening, which is an ‘enigma.'” The decision to diversify the catalog with these unique varieties aligns with C&V’s commitment to quality. Rodriguez notes, “Finding new varieties helps us maintain a 60+ catalog that will never bore our clients; on the contrary, every call or email where we present something new is a celebration and a possibility for more and bigger business.”
The collaboration between C&V and DeRuiter on this project has spanned three years, marking them as pioneers in these innovative varieties. Rodriguez adds, “Its behavior in Colombian land has been exceptional, and the results show a long vase life,” underscoring the meticulous testing and development invested in ensuring the success of these distinctive roses.
As February approaches, the floral industry experiences heightened activity, buoyed by favorable weather conditions in South America. Despite economic challenges on the horizon, Jose Luis Suarez, CEO of C&V, remains optimistic about the upcoming year. Suarez asserts, “This year comes with economic challenges, but it’s going to be a great year,” emphasizing the team’s positive mindset. He believes that overcoming these challenges involves “focusing on giving the clients not only the best of the best but the newest of the new.” Suarez expresses particular excitement about the Hot Enigma and Spirit Enigma varieties, labeling them as personal favorites and anticipating their positive impact on the sales area.
C&V’s unveiling of the ‘Enigma’ roses showcases not only their commitment to innovation but also their strategic positioning to meet and exceed customer expectations. As they navigate economic challenges with a forward-thinking approach, the company is set to make a lasting impression in the floral industry with these captivating new varieties.